PepperPointe Partnerships was founded in Lexington, Ky. by a group of innovative orthodontists who realized the emerging need to preserve their specialty. As the dental industry began to shift, they saw a need for an alternative model that was doctor-driven and owner-supported to benefit not only themselves as owners but the future of dentistry as a whole. Over the past 25 years their practice, White, Greer and Maggard Orthodontics, grew to 19 offices and 2 retail locations. PepperPointe Partnerships was founded in 2017 to support that growth and centralize non-clinical functions while creating efficiencies for future growth.

PepperPointe Partnerships’ innovative approach leverages the strengths and culture of doctor-owned dental practices for greater success. Our professionally managed services empower and support doctors to focus on what they were trained, and love, to do: provide excellent patient care and build long-lasting relationships and connections.

What We Can Do Together

Maintain Doctor Ownership

We believe retaining ownership in, and the identity of, your practice and receiving support through our professionally managed services creates an unparalleled synergy and opportunity for growth. Direct practice ownership minimizes turnover, leverages the experience and knowledge of the doctor and their staff, and enhances their short-term and long-term financial benefits.

Create a Strategic Exit Strategy

We provide a strategic plan where the ownership of the doctor’s practice is intentionally and systematically transitioned to a new doctor at a point in time of the doctor’s choosing. This transition is well defined and managed, and would typically occur over a four year period. The process also includes the opportunity for further development through experience, mentorships and support to ensure a smooth and healthy transition where the practice’s excellent service to the patients and community is maintained, and the legacy and reputation is preserved.

Offer an Innovative Retail Experience

PepperPointe allows you to further differentiate yourself and your practice through ExactSmiles, meeting consumers where they are and making orthodontics more attainable and affordable. As a direct-to-consumer, clear aligner scan lab, ExactSmiles leverages an expanding marketplace and provides a unique marketing and promotional opportunity to build community presence and brand recognition — all while driving practice growth and positioning your practice as a leader in orthodontics.

Provide Value-Added Managed Services

We are committed to strategically supporting you in areas where there may be opportunities to grow your practice and optimize efficiencies, removing the headaches from your day-to-day operations. See our full list of services and support below to learn more about how our team can proactively address the administrative challenges and opportunities you face to offer protection, security and support.

Lead a Movement to Preserve the Specialty

The PepperPointe model creates a collaborative network of dental practitioners that is healthy and supportive, rather than isolating and competitive. We believe we have the strategy, team, infrastructure and model to make a significant and decisive step toward not only helping to save our specialty from a potentially dire future, but one where orthodontists are an active part of the growing and expanding future of the orthodontic industry.

PepperPointe Services and Support

Human Resources

Our team ensures your staff have the resources and support they need to grow and develop, offering robust onboarding and continued education, as well as a staff engagement platform to support communication and leadership development.


We let you focus on treating your patients while we work to bring in new ones, implementing strategies and tactics to expand your market and engage your patients in meaningful ways.

Information Technology

Our team’s comprehensive support ensures your office’s technology and systems are up-to-date, efficient, secure and compliant.

Accounting & Finance

We coordinate with your office management team to take care of all the administrative tasks, including payroll, accounts payable, billing and insurance claims.

Let’s Grow Your Practice

Our experienced team is excited to help you grow your practice’s revenue and reputation. We’ll work with you to create an intentional transition plan that meets your needs and protects not only your legacy, but also the care of your patients. When you’re ready, we will assist you in transitioning ownership to an associate who will receive the leadership development and practice-specific experience needed to make the transition as smooth as possible.

If you’re interested in optimizing and maximizing your practice’s performance through PepperPointe, we would love to hear from you!

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